BrightRoll Offers Free Rich-Media Services
Instead of regular display ads, advertisers can reach consumers via rich media, which marketers find to be more effective in reaching consumers thanks to games, videos, and interaction. Most companies charge extra fees for rich media ads, but BrightRoll is changing all that by providing rich-media technology for free.
Read the Wall Street Journal article here: brightroll-free-rich-media-services-wsj
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