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Monthly Archive for October 2007

BrightRoll Raises Series B Round

October 24, 2007

BrightRoll has raised $5 million in Series B funding from KPG Ventures, Adams Street Capital, and existing investor True Ventures. With a proprietary video ad serving technology, BrightRoll’s approach to video advertising attracts such brands as Hewlett-Packard, Sony Pictures, and Walmart. In just six weeks, the average advertising campaign launched on BrightRoll’s innovative video ad platform will reach over 50 million unique users.

“B” is for BrightRoll & Billion

October 24, 2007

In the past year, Tod and the BrightRoll team have launched an online video advertising business, built a sustainable and scalable platform, and served a billion video ads. BrightRoll is the world’s largest video advertising network.

The Business of Blogging

October 22, 2007

The San Francisco Chronicle ran a piece yesterday about the business of blogging. In his article, Zuckerman acknowledges that blogging has matured from a hobby into a serious business. True’s Jon Callaghan is quoted on the industry, as well as GigaOm’s COO Paul Walborsky. Of course, GigaOm’s coverage of the technology industry is an excellent example.

From London to Qatar

October 22, 2007

UK Journalist Victor Keegan met Sphere CEO Tony Conrad, Automattic Founder Matt Mullenweg, and a few other virtual practitioners at the FOWA conference (Future Of Web Applications). Just as the virtual teams of these companies span the globe, The Gulf Times in Qatar picked up this article on the virtual office from a London news service. With virtual companies on the rise, news is not the only bit of information crossing continents.

Pier Party

October 19, 2007

Kicking off the end of year festivities, True Ventures hosted an Autumn Fete on Tuesday, October 16th at Pier 38 in San Francisco to celebrate our portfolio companies.