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LoopFuse For Marketing Efficiency

May 20, 2009

Zimbra, a popular email and collaboration division of Yahoo!, has increased sales and improved marketing efficiency by utilizing LoopFuse. Zimbra’s old legacy implementation was difficult for the sales team to use and required extensive support to maintain. Instead, Zimbra’s high volume web business now benefits greatly from the LoopFuse comprehensive sales and marketing automation solution.

Check out the Zimbra case study here.

Walking The Walk

May 1, 2009

Bernard Lunn of Read Write Web interviewed True’s Phil Black to initiate his weekly series of interviews with venture capitalists. He wrote, “We chose True Ventures to kick off the series because it closed a Series A deal for Syncplicity in the dark days of October 2008, earning it a spot on our A-Team. When it closed a second Series A with LoopFuse in February 2009, it joined a very small contingent of VCs that have done two Series A deals since the financial meltdown.”

Today, Bernard posted an article on the current state of early-stage investing in the midst of this economic downturn. He lists VC “Double Hitters,” 11 firms that have done two or more Series A deals since October of 2008. True has invested in five Series A deals since October 2008. As Jon Callaghan said in an earlier blog post, “we remain open for business and are investing actively right now because we believe that true innovation takes years to develop, and now is an excellent time to build a company.”

The LoopFuse Solution

February 19, 2009

LoopFuse automates the process of collecting and analyzing large volumes of marketing data from websites and email campaigns. Its offerings include lead management, marketing campaigns, lead nurturing, closed-loop reporting, lead scoring, CRM integration, lead analysis, and web analytics. Their flagship software, OneView, converts web leads to enterprise level sales. Let the LoopFuse Marketing Solution go to work for you.

Welcome LoopFuse to the True Family

February 10, 2009

We are thrilled to announce True’s recent investment in LoopFuse, an exciting company building the next generation of lead management and marketing automation software. Creating a profitable and scalable business today requires a clear focus on generating, managing, and closing qualified leads. LoopFuse founders Roy Russo and Tom Elrod lived this challenge during their early days at JBoss, and they were inspired to build a mission critical solution to make marketing measurable and ROI driven. LoopFuse provides a SaaS solution sold into enterprise customers that is extraordinarily powerful, low cost, and easy to use. We were especially impressed by how their customers evangelized for them, describing LoopFuse as “addictive,” “critical,” and “essential” for their businesses – statements that are all the more important during these challenging economic times.

The enterprise software landscape is undergoing dramatic change, with customers looking for lower cost alternatives and more openly accepting SaaS and open source as part of their core business practices. Capital efficient software companies can show significant early traction at far lower operating costs, which spawns a new level of innovation across the industry. LoopFuse is at the forefront of this exciting revolution.

At True our top priority are the people, and LoopFuse founders Roy and Tom really impressed us with their resourcefulness, creativity, and drive. In addition to the founders, Sean Dwyer recently joined LoopFuse as CEO. Sean is well known to True and knows this market extremely well as he was a former LoopFuse customer.

LoopFuse represents exactly the kind of combination we get excited about at True – talented and determined entrepreneurs and a beautiful, highly valued product operating in a large, rapidly changing marketplace.

Congratulations to Roy, Tom, and Sean!

Thank you for your confidence in True, and welcome to the family.