True Partners
True backs great people pursuing great markets. We work for our entrepreneurs, and we’re proud of our portfolio. Below are our currently active investments, our past portfolio can be found here.
Urban Airship
Mobile Services
Urban Airship delivers a new mobile content delivery channel that offers a real-time, direct-to-person experience for smartphone users with scalable infrastructure and easy-to-use tools, enabling businesses and mobile publishers to rapidly monetize their apps and enhance their brand and engagement with customers.
Latest News
| Scott Kveton’s | Blog | |
| Steven Osborn’s | Blog | |
| Adam Lowry’s | Blog | |
| Michael Richardson’s | Blog |
Loggly
Log Analysis
Loggly helps developers manage web applications by providing a cloud based log file management and search service. With a simple and intuitive user interface, Loggly helps users provide greater transparency into how their applications are performing, and to identify exactly what’s happening when things go wrong.
Latest News
| Loggly | Blog | |
| Kord’s | Blog | |
| Raffy’s | Blog |
Valencell
Mobile Technology
Valencell’s vision is to make healthy lifestyles easier, more effective, and more affordable through seamless mobile technology. Valencell’s proprietary Healthset® technology turns mobile phones into fitness phones, allowing you to track and analyze your fitness, seamlessly and unobtrusively, as you go through your daily routine.
Milo
Local Commerce
Milo searches the shelves of your local stores in real-time to find the best price and availability for the products you want to have — right now.
Latest News
20×200
Art | eCommerce
Jen Bekman Projects’ mission is “art for everyone.” Using the power of the Internet, we bring the value and joy of collecting art to a wider audience than ever before. JBP comprises three businesses: 20×200 is an innovative website that offers curated, limited-edition prints at “ridiculously affordable prices”; Hey, Hot Shot! is a critically-acclaimed international photography competition which discovers, recognizes and promotes photographers at all stages of their careers; and Jen Bekman Gallery, the flagship of JBP, exhibits photography, works on paper, paintings, and mixed media.
Latest News
| Jen Bekman’s | Gallery | Tumblr | Personal |
| Hey, Hot Shot! | Jen Bekman Gallery | Jen Bekman |
Small Batch
Web design and development tools
Small Batch Inc. is building Typekit – the easiest way to bring real fonts to the web. They are developing a hosted library of fonts that web designers can use without worrying about browser compatibility or complicated licensing.
Latest News
Reductive Labs
Infrastructure software
Reductive Labs was founded to modernize systems management with better tools and processes. We produce Puppet™, the Open Source System Management Framework then provide training, services and support to the Puppet ecosystem. Reductive Labs enables IT organizations to provide more consistency, more flexibility, more predictability and more transparency. The continuing vision of Reductive Labs is to provide an ecosystem of tools that improve service quality and lower cost in the datacenter.
Latest News
Luke’s blog
Andrew’s blog
Teyo’s blog
PastFuture
Internet
PastFuture, Inc. is the parent company of gdgt, a social gadget platform that enables you to connect with the community through your gadgets, and connect with your gadgets through the community. It’s a place for you to engage with your devices and hang out with people who are as passionate about their gear as you are.
Latest News
First Consumer Site
Ryan’s blog
Peter’s blog
1000 Markets
eCommerce
1000 Markets is a platform for user-generated marketplaces where anyone create a marketplace, for anything. Our vision: Make it as easy to create a marketplace as it is to create a blog. P review our first 100 user-generated marketplaces by visiting The Artisan Experience™ at 1000 Markets.
Latest News
Follow 1000 Markets on Twitter
Follow Matthew Trifiro on Twitter
1000 Markets Community Page
Kwedit
Online Payment System
At Kwedit, we believe everyone should be able to reap the benefits of ecommerce, even if they can’t use a debit or credit card, or don’t want to because they’re concerned about privacy, security, or their budget. Kwedit was created to help consumers who have the will and resources to make online purchases but have lacked a mechanism for doing so.
Latest News
Kwedit Blog
Kwedit Twitter
Kweddy Twitter
StockTwits
Finance
StockTwits is an open, community-powered idea and information service for investments. Users can eavesdrop on traders and investors or contribute to the conversation and share advice and information about real time trends in the market. The service takes financial related data – using Twitter as the content production platform – and structures it by stock, user, reputation, etc.
Latest News
TuneIn
Media
TuneIn is the best place to find out what people in your social network are sharing and talking about right now. In today’s real-time world of Twitter and Facebook, people, rather than algorithms, are providing the most valuable take on what’s worth reading, watching and listening to. People are the best filter to “tune out” all the noise.
Latest News
Inventables
eCommerce
Inventables exists to make sourcing and selling materials and technologies easier than the status quo. We connect qualified buyers including Nike, Kraft Foods, and Avon to vendors of materials including Dupont, 3M, and Dow Chemical in our online marketplace.
Latest News
Socialcast
Enterprise Software
Socialcast delivers real-time microblogging and activity stream software to the Enterprise. With the goal of helping companies and their employees communicate more effectively, Socialcast takes a technology-based and development-centric approach to improving collaboration in the workplace. Socialcast offers the most powerful, simple, IT-friendly microblogging platform on the market today.
Latest News
Bloomspot
eCommerce
Bloomspot is about what’s fun and new and of great value. Bloomspot delivers email based recommendations for products and deals in impluse purchase verticals such as travel, beauty, wine, gourmet, and literature. With experts writing less for newspapers and magazines and more for their own blogs, Bloomspot seeks to create a new publishing model by leveraging this growth of blogger expert editorial to deliver personalized high quality recommendations across a range of verticals and geographies.
Latest News
B-Stock Solutions
eCommerce
B-Stock Solutions helps Fortune 2000 manufacturers and retailers increase revenue and reduce overhead associated with the liquidation of excess inventory. By combining their private-label online auction marketplace technology with their auction strategy and marketplace management expertise, B-Stock improves recovery rates on liquidation by 20%-100%.
Latest News
Loopfuse
SaaS
Loopfuse is the leader in sales and marketing automation, and makes it easy for businesses to convert qualified leads into sales.
Latest News
BackType
Search & Discovery
BackType is a conversational search engine that lets you find, follow and share comments from across the web.
Latest News
appssavvy
Media
Founded by leaders in social media advertising, appssavvy connects web publishers and developers to the world’s largest and most visible brands, specifically around applications and widgets.
Latest News
coming soon
FitBit
Health & Wellness (or Consumer Electronics)
Fitbit’s products inspire people to exercise more, eat better and live healthier lifestyles. Fitbit is creating web-enabled wearable fitness sensors that automate the collection of health data and provide motivation through entertaining user interfaces and peer competition.
Latest News
InfoDome
SaaS Database
InfoDome lets you create a database solution from scratch or by importing your existing data, and then visually create forms and reports that can be easily shared with users, or embedded into your website.
Latest News
RescueTime
Software
RescueTime is a web-based tool that allows businesses and individuals to understand exactly where they spent the most precious resource they have– their time and attention. Without any data entry, RescueTime measures which software and web sites are actively being used and allows people to compare their attention data to their peers and coworkers in a safe and social way.
Latest News
RescueTime blog
Tony Wright’s blog
Syncplicity
SaaS – Online Data Management
Syncplicity was founded with a simple vision: computers should empower users, not slow them down. The company’s goal is to create a new way of managing files to liberate companies and people from worrying about how and where their data is stored. Leading publications and blogs have praised Syncplicity as the top product in online data management.
Latest News
TextDigger
Search & Discovery
Provides advanced semantic solutions for the Web, including semantic search, automated tagging and topic generation, and optimized keyword generation. These services make Web pages more findable, both to outside search engines and to other pages within the same site via cross-linking and related search. The result is increased revenue from higher inbound traffic and longer sessions.
Latest News
KISSmetrics
Analytics
KISSmetrics is an analytics tool that increases the growth and understanding of online businesses by providing actionable insights.
Latest News
MindBites
Internet
MindBites is a self-publishing platform and social marketplace for instructional content that enables people to share their unique knowledge, skills, and passions through audio and video lessons, earning money for themselves or for charity. The result is a unique community of discovery with content that simply can’t be found anywhere else.
Latest News
MRN
eCommerce
MRN is a family of business-to-business internet retail sites. Each niche site focuses on products within the office, construction, education, medical or assistive technology industries. MRN forms partnerships with suppliers offering on-site service & installation, marketing, sales, customer service, and interactive design.
Latest News
Let’s Blog Education
Let’s Blog Construction
Let’s Blog Office
GoodReads
Internet
GoodReads’ mission is to improve learning and reading throughout the world by making reading fun again. GoodReads allows users to share their passion for books, authors, and reading through forums, reviews, collections, and recommendations.
Latest News
GoodReads blog
Otis’ Personal blog
Bandcamp
Music
Bandcamp is a publishing platform for musicians, or, anthropomorphically/arthropodically-speaking, your fifth, fully geeked-out Beatle — the one who keeps your very own website humming and lets you get back to making great music and building your fan base.
Latest News
Bandcamp blog
Follow Bandcamp on Twitter
Spectrum Bridge
Software
Spectrum Bridge Inc. is focused on providing a new wireless communication system technology to allow real time auctioning of radio spectrum. The company’s unique, patented technology will create a new paradigm for the efficient use of wireless spectrum for enterprises, consumers, public safety, and defense users. Spectrum Bridge plans to make radio spectrum a commodity, by creating a real time market for spectrum owners and users to exchange spectrum in a structured and policed environment.
Latest News
Spectrum Bridge blog
SpecEx index
Infectious
eCommerce
Your car is the most visible, social product that you own. Infectious wants to turn it into a canvas for art and a platform for expression. Infectious car art is adhesive, self-installable, easily removable, and created by urban artists and illustrators from all over the world.
Latest News
Three Rings
Online Gaming
Three Rings is a leading developer of persistent world online games, including Puzzle Pirates, Bang! Howdy, and Whirled.
Latest News
VodPod
Software
VodPod creates video aggregation software that collects assets from over 700 web video destinations into personal video collections or “pods” with a single click. VodPod represents an important new generation of online video software that helps filter and manage the rapidly expanding stores of online video content.
Latest News
VoxPop
Casual Gaming
VoxPop’s casual gaming platform enables publishers and advertisers to take existing editorial and creative assets and turn them into fun and addictive games for their audiences.
Latest News
SingleFeed
Internet Communications
SingleFeed is an online self-service data feed management, submission, and optimization company. No matter what level of experience you have with data feeds, Brian and his team can save merchants time and money working with the shopping comparison engines. SingleFeed has created a single data feed which covers all the required fields and most important optional fields for Shopzilla, PriceGrabber, Shopping.com, Yahoo! Shopping, NexTag, Smarter.com, and Become.
Latest News
Comparison Engines
LoveYourFeed
Datacraft
Software
Datacraft Solutions designs, develops, and markets automated supply chain solutions (digital Kanban) to manufacturing clients around the world. Utilizing a SaaS solution business model, extremely short implementation time, and cutting edge technology, Datacraft customers are able to achieve an ROI previously unheard of in the manufacturing world.
Latest News
Kurtosys
Software
Kurtosys develops and markets financial reporting software to large customers in the financial services sector. The Kurtosys software, sold as a service, enables global financial organizations to unify data across applications and create scalable solutions for the entire reporting process, including data acquisition and storage, complex workflow, and high quality end report construction and delivery.
Latest News
BrightRoll
Internet Advertising
BrightRoll is building the Internet’s Video Advertising Network. The company helps a rapidly growing list of video sites monetize their high volume video traffic by connecting their users with branded and direct response advertisements before, after and within video streams. The company is based in San Francisco and was founded in January 2006.
Latest News
BrightRoll blog
Tod Sacerdoti’s blog
Hive7
Online Gaming
Hive7 creates fun social web games for casual users. Hive7 properties include multi-million user, smash hit MMO “Knighthood,” as well as other online games on social networks such as Facebook, MySpace & Bebo.
Latest News
SendMe
Mobile Entertainment
At SendMe, we’re all about fun for your phone. SendMe, Inc. is a leading developer and provider of direct-to-consumer mobile entertainment products with a “triple-redundant” backend to ensure that we’re always open for business. We have ubiquitous coverage across all major US mobile operators, and our services will work on 100% of all handsets so that SendMe Mobile ringtones and services are accessible to all of the nation’s 200+ million mobile users.
Latest News
Automattic
Online Publishing
Automattic works on WordPress, an open source publishing platform with over 20 million users, and a series of additional services including Akismet anti-spam, PollDaddy online surveys, VideoPress HD video hosting, IntenseDebate commenting, and the Gravatar online identity system.
(Toni Schneider from True is CEO of Automattic.)
Latest News
scanR
Mobile Technology
scanR enables camera phones and digital cameras to scan, copy and fax. Using scanR, people can turn paper into useful digital information in a few simple steps. The scanR service cleans photos of whiteboards, documents and business cards; extracts the printed information; and delivers a digital file to your email, contact manager, or fax.
Latest News
Meebo
Internet Communications
Meebo brings IM everywhere. Meebo is a fully web-based IM application that lets users access all major IM networks through meebo.com and also enables users to embed IM on their own web page.
Latest News
GigaOm
Online Publishing/Digital Media
Om Malik, senior writer for Business 2.0 has created a highly influential technology news community and weblog. GigaOm represents an emerging model of technology journalism.
Latest News
What we want you know
Our portfolio consists of innovative companies in fast growing markets.
We have relationships with most of the established players in the internet, software, and media markets.
Our fund size allows for long term investment support.
We back great teams, and we work hard to help them win.
What it means to you.
Teams in our portfolio are experiencing the same challenges that you will face.
True's industry relationships are valuable.
You get the energy, commitment, and focus of a small team with the resources of a large fund.