Weekly Founder Wisdom

Sean Ellis of Qualaroo sheds some light on the difference between “growth hacking” and marketing. Once you define your core values, identify your “must have” users and your must have experience. This post and the accompanying presentation is a step-by-step guide for developing sustainable growth for a startup.

Creating a compelling and engaging website is difficult in this age of fast and furious Internet browsing. Amit Kumar, founder of Lexity, explains how his team designed their site for a variety of attention spans. With thoughtfully crafted copy and UI, scanners and deep readers can both engage to their level of satisfaction.