Welcome BackType

We are thrilled to welcome BackType to the True family. They are leaders in the emerging area of conversation tracking – keeping track of what’s being said by a person or about a topic or article across many different places like WordPress, Twitter, Blogger, and FriendFeed. Mike and Chris have built a great product with limited resources and we’re excited to back them in their ambitious plans to expand their company.

BackType has been getting strong early reviews. Here’s a sampling of people talking about today’s news:

TechCrunch: BackType Gets More Conversation Tracking Features, Seed Funding

VentureBeat: Backtype launches comment-tracking tools, gets seeded

PaidContent: BackType Nabs $300K Seed Round For Comment-Tracking