True North: Outcome-maxxing, judgment capture, and agent guardrails
Signal
Let's try outcome-maxxing. The win isn't tokens burned — it's value per token. First find the thing worth burning tokens on; spend thousands a day to crack it if you must, then drop to a cheaper model once it's working. Not everything needs Fast and Max.
Price to the human, not the seat. Vertical AI agents don't price like software. They price like the role they replace. When your agent charges a salary, the ceiling stops being the software budget and becomes the wage bill — often 10 to 50x larger. The founders pulling this off aren't selling a tool: they're selling the job and its ROI.
If it's repeatable, it belongs in an AI loop. All repeatable work should loop. Stop thinking of “members of technical staff” and ask where human motivation and creativity are actually necessary and truly deserving of human ingenuity. The humans you add should amplify creativity and revenue.
The compounding asset is captured judgment — not captured knowledge. Don't just “document” — record the decisions that shaped the work, the constraints that mattered, and the specific ways the loop failed. Facts are portable; taste and failure logs are earned. That's a moat that compounds because it's the byproduct of running the system longer than anyone else.
True Team & Network
Monthly AI spend per team member ~equivalent to a generous coffee budget. Our latest portfolio AI Reality Check survey results are in. Nearly half of teams spend $25–250 per team member per month on AI. One in five founders spend $1,000+ per team member per month.
Founders Building
Open Tabs
Tab 1 The “oozy” look of consumer brands right now. Read more →
Tab 2 Evals: the strategic IP that will define the next era of AI. Read more →