June 12, 2024Laura Vrcek
Leveraging Your Startup’s Origin Story
The startup origin story is a powerful way to connect with your audience, as well as ground and humanize your company. Learn from real-world examples from the True Portfolio and read a list of ways to leverage your origin story for marketing, recruiting, and media engagement.
January 9, 2024Laura Vrcek
Freewriting and Form Breaks: Dave Balter’s Take on Founder Communications
Keen on nontraditional approaches to internal communications? Learn how serial entrepreneur Dave Balter leans into freewriting as both a creative exercise and way to stay connected with his team.
June 1, 2023Laura Vrcek
The Startup Boilerplate: An Opportunity for Alignment
At face value, boilerplates appear to be a simple copywriting task. But if you look deeper, you’ll see they’re actually an opportunity to create internal alignment among stakeholders. True's director of content strategy breaks it down.