Explore What We’re Building

Our Perspectives

Writings

By Madeline MinshewEveryone

July 7, 2026Madeline Minshew

True’s AI Workflow Summit: 140 Builders, Hands on Keyboards All Day

"Wait, show me exactly how you did that." 140 builders, laptops open, real AI workflows — no keynotes. A recap of the True Ventures AI Workflow Summit in SF, where founders, operators, and builders came together to demo and try new builds.

April 6, 2026Madeline Minshew

The Human Connection: Why Our Founder Community Matters More Than Ever

"The answer is in the room." 450+ founders building right now. Twenty years of showing up for each other. Head of Platform Madeline Minshew on why the human stuff is what actually matters most when supporting Founders and their teams, especially right now.

July 17, 2024Madeline Minshew

Hiring and Building Out Your Startup Leadership Team

Our VP of Culture talks through when startup founders should begin thinking about hiring their first executive along with how hiring senior leadership is different than hiring other team members.

April 12, 2022Madeline Minshew

Executive Coaching: Is it worth all the hype?

It’s like marriage counseling. Don’t wait until something’s broken to seek the help of an executive coach. Here’s what to expect.

June 14, 2021Madeline Minshew

Celebrating LGBTQ+ Team Members Across the True Portfolio

True Ventures VP of Culture Madeline Kolbe Saltzman shares ways teams are celebrating the history of Pride Month and empowering employees.

March 30, 2021Madeline Minshew

Creating Online Communities (Without Forcing It) to Combat Our Loneliness

Our VP of culture offers advice for startup teams looking to create a sense of belonging. If you're over online happy hours, give it a read.

March 13, 2020Madeline Minshew

Best Practices for Distributed Teams: Automattic Shares All

While the playbook for distributed work is still being written, we looked to WordPress.com parent company Automattic for best practices in growing, managing, and fostering inclusion and engagement across their globally distributed team of more than 1,100.

Archive