Modern Animal’s ‘What’s Next’ With Chewy
True backed Modern Animal in 2020 when reimagining vet care was a bet, not a blueprint. Now Chewy has entered an agreement to acquire the 29-clinic care model — and the real story is what comes next.
Polsia: The One-Person Company Is No Longer a Metaphor
For decades, the solo founder existed mostly as mythology. Ben of Polsia changed that — building an autonomous AI system that plans, codes, markets, and operates companies around the clock, crossing $3M ARR as a one-person company. This is the kind of founding moment True was built for.
The Social Marketing Playbook Has Changed — Why We Backed Nectar Social
Misbah Uraizee and Farah Uraizee founded Nectar Social in 2023 to rewrite the playbook for social marketing, and True Ventures invested.
Why We Believe in Toronto’s Founders and Startup Scene
Having recently invested in a cluster of Toronto-based startups, the True Ventures team takes a moment to applaud innovation rooted in Canada.
Voiceflow Enables Anyone to Create Voice Apps Without Code
True Ventures announces its investment in Voiceflow, a platform enabling anyone to easily create voice apps without writing code. Tony Conrad welcomes the Toronto-based team to the True community.
Fasting App Zero Expands Offerings to Health Conscious Community
With eyes on emerging wellness markets, True Ventures invests in Zero, an app, platform, and social space dedicated to helping the health conscious reap the benefits of fasting.
London-Based Wires Glasses Launches Modular Eyewear Collection
Co-Founded by Yair Neuman, Lily Cole, and Kwame Ferreira, Wires Glasses is evolving the way eyewear is made and worn. Tony Conrad announces True Ventures’ seed investment in the company, including why he and the True team find the brand so intriguing.
How Hodinkee Reimagined the Watch Industry
Tony Conrad shares his perspective on the power of the Hodinkee brand as the company expands its ecommerce platform to include eight premium watch brands.
Congratulating the Blue Bottle Coffee Team
True Ventures' Tony Conrad congratulates the Blue Bottle Coffee team on a successful acquisition by Nestlé.
The Tech Behind Teams
Tony Conrad welcomes Teamable to True's family of HR, talent and recruiting intelligence platforms including Connectifier, Namely, Lumity, Handshake and Atipica.
Preserving Memories With Mylestone
True Ventures invests in memory preservation platform Mylestone, and welcomes serial entrepreneur Dave Balter back to the True community.